The theme of the 2011 NCARB Annual Meeting was celebration. NCARB was celebrating not only the achievements of the last decade under the outgoing CEO, but also welcoming the new CEO onboard. A color palette of soft purple along with warm oranges and yellows was employed to capture the festive spirit of the occasion, with abstract, translucent shapes evoking lightness and confetti.

The look and feel was carried throughout the meeting, from the brochures to the signage to the staging. For the opening event, we developed an animation of floating confetti that looped on the large monitor in DC’s Newseum.